Course curriculum

  • 1
    Chapter #1
    • Becoming a Client Advocate Part 1
    • Test your learning
    • Becoming a Client Advocate Part 2
    • Test your learning
  • 2
    Chapter #2
    • Client vs Customer
    • Test your learning
  • 3
    Chapter #3
    • Bad Customer vs Good Customer
    • Test your learning
  • 4
    Chapter #4
    • Handling Leads With a Phone Number
    • Test your learning
  • 5
    Chapter #5
    • Handling Leads After Hours
    • Test your learning
  • 6
    Chapter #6
    • Handling Leads with a Bad Phone Number
  • 7
    Chapter #7
    • Importance of Your Voice Cadence
  • 8
    Chapter #8
    • Listening for Cues
  • 9
    Chapter #9
    • Being a Giver vs Taker
    • Being a Giver vs Taker
  • 10
    Chapter #10
    • The Mindset of the Shopper


  • Samantha Cunningham Zawilinski

    Samantha Cunningham Zawilinski

    VP of Account Services

    Samantha is young, focused and the Vice President of Potratz guiding over $20 million annually at one of the Capital Region’s top consulting, digital advertising, website, video production, and sales technology companies. Samantha seeks out the hard data and uses that data to drive results. Her knowledge of business, consumer trends and advanced marketing technologies, combined with her ability to understand when, and where, continues to drive client success and actionable data that has landed her on stages speaking internationally.Samantha's views are brash, to the point, and based on Hard Facts. Samantha has a weekly show "Hard Facts" that can be found on, and iTunes.
  • Paul Potratz

    Paul Potratz


    Growing up, Paul Potratz spent time at his father’s dealership watching him struggle between selling new and used cars. Now, after spending over 20 years developing used car sales strategies, Paul has put together a comprehensive course designed to help those who are looking to sell more used vehicles. Paul has seen great success with this multi-channel strategy, implementing it for his own clients at his advertising agency, Potratz Advertising. Don’t spend any more time or money exhausting different avenues that don’t show results, get the Used Car Marketing Blueprint today.